My Product Development Strategy

Analysis

Approach

• Get familiar with the existing technology (if applicable)
• Speak with available stakeholders and ask clarifying questions
• Research existing solutions
• Form a hypothesis

Goals

• Document user segments
• Define product goals and feature requirements
• Predict expected pain points
• Define product success metrics
• Prioritize features
• Outline a go to market strategy and pricing plan

Tools

• Email
• Google Docs
• InVision

01

Develop Low Fidelity Designs

Approach

• Sketch out primary paths and initial concepts

Goals

• Validate proposed concepts
• Provide a visual to receive feedback from stakeholders

Tools

• InVision
• Figma

02

Develop High Fidelity Designs

Approach

• Transfer low fidelity concepts into buildable high fidelity designs

Goals

• Conceptualize the best way to break the designs into stories for the engineers

Tools

• Figma
• Sketch (begrudgingly)

03

Oversee Development

Approach

• Break up development work (epic, stories and tasks) and load into a project tracker
• Facilitate the process including QA and deployment

Goals

• Build the product 

Tools

• Jira
• Confluence
• Figma

04

Launch & Maintain

Approach

• Provide client support throughout deployment • Log feedback for future development
• Execute on go to market plan including internal and external communication
• Track product and financial metrics

Goals

• Validate or refute success
• Collect and analyze feedback from stakeholders

Tools

• InVision
• Figma
• Confluence
• JIRA
• Google Analytics

05