• Get familiar with the existing technology (if applicable)
• Speak with available stakeholders and ask clarifying questions
• Research existing solutions
• Form a hypothesis
• Document user segments
• Define product goals and feature requirements
• Predict expected pain points
• Define product success metrics
• Prioritize features
• Outline a go to market strategy and pricing plan
• Email
• Google Docs
• InVision
• Sketch out primary paths and initial concepts
• Validate proposed concepts
• Provide a visual to receive feedback from stakeholders
• InVision
• Figma
• Transfer low fidelity concepts into buildable high fidelity designs
• Conceptualize the best way to break the designs into stories for the engineers
• Figma
• Sketch (begrudgingly)
• Break up development work (epic, stories and tasks) and load into a project tracker
• Facilitate the process including QA and deployment
• Build the product
• Jira
• Confluence
• Figma
• Provide client support throughout deployment • Log feedback for future development
• Execute on go to market plan including internal and external communication
• Track product and financial metrics
• Validate or refute success
• Collect and analyze feedback from stakeholders
• InVision
• Figma
• Confluence
• JIRA
• Google Analytics